Hello again!
I have spent a lot of time researching woman magazines in order to achieve my goal I set for the week! The three magazines I have focused on are
Cosmopolitan,
Seventeen, and
Glamour. Common topics within the three are relationships, beauty, fashion, and health. However, the three magazines have things that differentiate them from one another.
For starters, let's look at the target audience for each...
Cosmopolitan: Target market is 18-34-year-old woman (right in the middle)
Seventeen: Target market is 13-19-year-old woman (younger audience).
Glamour: Target Market is 25-34-year-old woman (older audience).
Because of the following, each magazine addresses their common topics in a different light. Cosmopolitan, for instance, has a more sexually explicit tone. Their headlines focus on sex or juicy gossip about other peoples intimate lives. Whereas Seventeen keeps it more PG-13, with headlines like
11 Non-Awkward First Date Ideas, and Glamour focuses on more serious topics such as
4 Woman Having the Hardest Conversation of Their Lives- and Let Us Listen. Although all three topics talk about relationships, they all approach the topic differently. I want my issue to stay away from the hardcore sex image Cosmopolitan has, but not make readers seem that they cannot go to the magazine for advice. Therefore, I want to address relationships from a point of view where I address issues such as how important it is to feel confident and comfortable with your partner, or a list of activities that can strengthen one's relationship. These adhere to all of our audience and speaks of things from a more emotional standpoint rather than striving to kindle a physical connection.
Another difference I have noted in the three magazines is that both Cosmopolitan and Seventeen have a "College" section, but Glamour does not. Cosmopolitan focuses on the drama that happens in the frats and sororities, whereas Seventeen addresses more serious issues such as
students marching, etc. In my opinion, both are things students on campus engage reading about, and I would like to include a "college" section in my magazine as well. One thing I would like to focus more on though in this section is sports; this is only because I am a total jock, and I think college sports are a lot of fun, so why not!
In addition to the following, the last topic I want to focus on is health. I am not sure how I want to approach this yet because I think it is important to have diversification in my magazine. If my target audience is 18-34, I need to think of things that will appeal to the different woman on the spectrum. Hence, I am focusing on the 18-20-year-olds with the college section, 18-25-year olds on the relationship aspect (primarily), so I don't know what to address for health? What appeals the most to an older (not really) audience? Organic food? Gym tips? Places to buy cute, cheap leggings??? Hmmmm... I think Raquel and I are going to have to discuss more for this one.
All in all, I think I got a lot done, and am happy to see the evolution of this beautiful creation. On another note, it's Friday & I have other things to get too ππ
Arneson, K., Lance, J., Rosa, C., Geraghty, E., Gardner, A., Wang, E., . . . LeSavage, H. (n.d.). Fashion Trends, Beauty & Entertainment News. Retrieved March 04, 2018, from https://www.glamour.com/
Benoit, S. (2015, October 28). A list of things I wish womens magazines would publish. Retrieved March 04, 2018, from https://www.theguardian.com/lifeandstyle/2015/oct/28/things-i-wish-womens-magazines-would-publish
Cozens, C. (2000, December 17). Media: Profile of Cosmopolitan. Retrieved March 04, 2018, from https://www.theguardian.com/media/2000/dec/18/mondaymediasection1
Glamour - Audience. (n.d.). Retrieved March 02, 2018, from https://www.condenast.ru/en/portfolio/magazines/glamour/circulation/
Arneson, K., Lance, J., Rosa, C., Geraghty, E., Gardner, A., Wang, E., . . . LeSavage, H. (n.d.). Fashion Trends, Beauty & Entertainment News. Retrieved March 04, 2018, from https://www.glamour.com/
Benoit, S. (2015, October 28). A list of things I wish womens magazines would publish. Retrieved March 04, 2018, from https://www.theguardian.com/lifeandstyle/2015/oct/28/things-i-wish-womens-magazines-would-publish
Cozens, C. (2000, December 17). Media: Profile of Cosmopolitan. Retrieved March 04, 2018, from https://www.theguardian.com/media/2000/dec/18/mondaymediasection1
Glamour - Audience. (n.d.). Retrieved March 02, 2018, from https://www.condenast.ru/en/portfolio/magazines/glamour/circulation/
Hope you all have a terrific weekend!
Best Regards,
Sof
Citations:
Arneson, K., Lance, J., Rosa, C., Geraghty, E., Gardner, A., Wang, E., . . . LeSavage, H. (n.d.). Fashion Trends, Beauty & Entertainment News. Retrieved March 04, 2018, from https://www.glamour.com/
Benoit, S. (2015, October 28). A list of things I wish womens magazines would publish. Retrieved March 04, 2018, from https://www.theguardian.com/lifeandstyle/2015/oct/28/things-i-wish-womens-magazines-would-publish
Cozens, C. (2000, December 17). Media: Profile of Cosmopolitan. Retrieved March 04, 2018, from https://www.theguardian.com/media/2000/dec/18/mondaymediasection1
Glamour - Audience. (n.d.). Retrieved March 02, 2018, from https://www.condenast.ru/en/portfolio/magazines/glamour/circulation/