According to the article “Setting Goals for Distribution”, one has to think about a couple of things
before dealing with distribution methods. ..
before dealing with distribution methods. ..
1.
Q: Who is your target reader?
A: Woman, millennials
2.
Q: Where do they shop?
A: Barnes and Nobles, supermarkets, Coffee shops
3.
Q: What are their purchasing habits?
A: Buy things when seeking advice, woman buy things for people in their households, like to see diversity, are attracted to confidence.
4.
Q: What are their hangout habits?
A: Cute coffee shops, the supermarket, chilling at home surfing the internet
5.
Q: What are the benefits of your magazine?
A: Focuses on how to be the best woman you can possibly be, lets you know you are not alone; and gives fashion, relationship, health, etc. advice
After considering the following, it has been brought to the attention that I want to distribute my magazine through newsstand sales such as in Barnes and Nobles and Publix. To access the following I would have to get a retail market such as Times to help me out. Another method would be distributing my product through local businesses like cute coffee shops or cafes. In order to do the following, I would have to ask for permission to take our magazine and put it on sale for the business. In both circumstances, I would want my magazine to have a lot of exposure and be placed in a high-traffic area so I could get the most bang out of my buck.
In addition to the following, we would distribute our magazine digitally like most magazines do. Through electronic publishing, we will distribute our content on berkshire.com, Apple's iTunes bookstore, Amazon, etc. The following methods will reach our tech-savvy audience and give us the exposure we need for Berkshire to thrive.
Hope you like what you see,
Sof
It's almost spring break, wooooohoooooooo! |
Citations:
Shweiki, G. (2017, May 18). Helpful Tips For Distributing Your Free Publication. Retrieved March 21, 2018, from https://www.shweiki.com/blog/2017/05/the-importance-of-distribution-a-lost-art-of-magazine-publishing/
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