So picture me, chillin, driving to UCF this past weekend, three Dorito bags in, and BOOM inspiration for the magazine name hit me. Out of the corner of my eye, I saw a complex with the name Berkshire (pronouced Berk-sheer). So classy, so sophisticated; I love it. Picture this, you're checking out at Publix and you see the following magazines: Glamour, Vanity, Cosmopolitan, and Berkshire... It fits right in!😁😁
SO, now that the big revelation of the name was discussed, lets talk about fonts. With so many options, it has almost become impossible for Raquel and I to decide on a "good" font. Therefore, I began to research. According to, Crux Creative, a creative and marketing agency in Wisconsin, three things are the key to a good font: legibility, kerning, and consistent characteristics. In other words, the font we choose must be easy to read and visually appealing. Otherwise, the tone or message one tries to convery is lost, consequently, loosing clients. The tone Raquel and I are trying to convey is a classy, clean, inviting tone. Therefore, the font we are looking at, Abril Fatface, on Canva is that one we are leaning towards. The following font isn't flashy or overwhelming, and fits the image Raquel and I have for our magazine. Originally, I wanted a font that was more round, trying to achieve a similar tone, but Raquel and I both agreed that this font would work well for our magazine.
Lets compare the following:
Berkshire
Similarities:
- Bold
- Clean
Differences:
- Berkshire is a bit more sophisticated than the other two
- The letters are a more spaced than the other two
- The letters are more round (if that makes sense?)
- Not all uppercase
Regardless of the fact that our font is slightly different than the other two, I think it will make the magazine cover look really attractive and contemporary. The purpose of the selection was to make the magazine seem as informal and inviting as the other two, but to give off a classy and confident, not so sexy (to the extent of Cosmopolitan), tone.
On another note, I do not know what color the masthead is going to be yet, because it all depends on the other elements such as the background, the cover image, etc. So I shall keep you all POSTED (I crack myself up, I'm sorry"😫😫.
With love,
Sof
Citations:
SO, now that the big revelation of the name was discussed, lets talk about fonts. With so many options, it has almost become impossible for Raquel and I to decide on a "good" font. Therefore, I began to research. According to, Crux Creative, a creative and marketing agency in Wisconsin, three things are the key to a good font: legibility, kerning, and consistent characteristics. In other words, the font we choose must be easy to read and visually appealing. Otherwise, the tone or message one tries to convery is lost, consequently, loosing clients. The tone Raquel and I are trying to convey is a classy, clean, inviting tone. Therefore, the font we are looking at, Abril Fatface, on Canva is that one we are leaning towards. The following font isn't flashy or overwhelming, and fits the image Raquel and I have for our magazine. Originally, I wanted a font that was more round, trying to achieve a similar tone, but Raquel and I both agreed that this font would work well for our magazine.
Lets compare the following:
Berkshire
Similarities:
- Bold
- Clean
Differences:
- Berkshire is a bit more sophisticated than the other two
- The letters are a more spaced than the other two
- The letters are more round (if that makes sense?)
- Not all uppercase
Regardless of the fact that our font is slightly different than the other two, I think it will make the magazine cover look really attractive and contemporary. The purpose of the selection was to make the magazine seem as informal and inviting as the other two, but to give off a classy and confident, not so sexy (to the extent of Cosmopolitan), tone.
On another note, I do not know what color the masthead is going to be yet, because it all depends on the other elements such as the background, the cover image, etc. So I shall keep you all POSTED (I crack myself up, I'm sorry"😫😫.
With love,
Sof
Citations:
Radloff, J., Kornfeld, T., Cheng, A., Russo, M. D., Rosa, C., Gardner, A., . . . Bahadur, N. (n.d.). Fashion Trends, Beauty & Entertainment News. Retrieved March 08, 2018, from http://www.glamour.com/
Marty, R., Narins, E., Shunatona, B., Baty, E., Truong, P., Smothers, H., . . . Editors, T. (n.d.). Robin Marty. Retrieved March 08, 2018, from https://www.cosmopolitan.com/
WHAT MAKES A GOOD FONT? (2014, November 19). Retrieved March 08, 2018, from https://cruxcreative.com/what-makes-a-good-font/
Marty, R., Narins, E., Shunatona, B., Baty, E., Truong, P., Smothers, H., . . . Editors, T. (n.d.). Robin Marty. Retrieved March 08, 2018, from https://www.cosmopolitan.com/
Radloff, J., Kornfeld, T., Cheng, A., Russo, M. D., Rosa, C., Gardner, A., . . . Bahadur, N. (n.d.). Fashion Trends, Beauty & Entertainment News. Retrieved March 08, 2018, from http://www.glamour.com/
WHAT MAKES A GOOD FONT? (2014, November 19). Retrieved March 08, 2018, from https://cruxcreative.com/what-makes-a-good-font/
Radloff, J., Kornfeld, T., Cheng, A., Russo, M. D., Rosa, C., Gardner, A., . . . Bahadur, N. (n.d.). Fashion Trends, Beauty & Entertainment News. Retrieved March 08, 2018, from http://www.glamour.com/
Marty, R., Narins, E., Shunatona, B., Baty, E., Truong, P., Smothers, H., . . . Editors, T. (n.d.). Robin Marty. Retrieved March 08, 2018, from https://www.cosmopolitan.com/
WHAT MAKES A GOOD FONT? (2014, November 19). Retrieved March 08, 2018, from https://cruxcreative.com/what-makes-a-good-font/
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